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McKenzie Harvey

Where Marketing meets Fashion

 
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About Me

Since transferring to Pace University in Fall 2018, I have been active on campus with the Brand Marketing Team, American Marketing Association, National Society of Leadership, and the study abroad exchange program. With a major in Advertising and Integrated Marketing Communications, I plan to utilize my degree and experiences to obtain a career in the fashion industry.

 

Education

September 2018 - May 2021

Pace University, Lubin School of Business

Bachelor of Business Administration (BBA): Advertising and Integrated Marketing Communications

 GPA: 3.51

September 2019 - December 2019

Paris School of Business

The study abroad exchange program

 

Experience

Profile

Highly organized and detail oriented Integrated Marketing and Advertising student seeking Spring 2021 entry-level positions in Marketing, Advertising, or Public Relations. Has strong verbal and written communications skills and enjoys both working independently and collaborating in a team environment. A quick learner who is certified in Google Analytics, Marketing Foundations and Data-Driven Planning by the Trade Desk.

 

September 2020-December 2020

Krupp Group PR Intern

  • Monitor press placements on popular fashion/lifestyle online publications to produce clips for clients

  • Use Instagram to discover influencers for product launches and gifting

  • Finalize weekly and monthly reports for client press placements

February 2019 - April 2019

Zimmermann Wholesale Intern

  • Assisted with appointments for Market Week following NYFW for Barney's, Net a Porter, Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus

  • Investigated inventory on Excel to fill new collection orders for 10+ retail brands for worldwide distribution

January 2018 - November 2018

Joie Sales Associate

  • Built client base by interacting with customers and identifying their needs to maximize sales opportunities

  • Met and established given monthly performance goals 

June 2017 - January 2018

Bloomingdales Sales Associate

  • Developed effective customer service skills by building customer relationships through personal interactions 

  • Worked well in a team oriented group in a fast-paced environemnt 

Education Books Bookshelfs
Clothing Rack

From Angie Paskewitiz

Former head of Marketing & Sales at United Apparel

"I had the wonderful opportunity to serve as a leader and a mentor for McKenzie during her time with United Apparel during the 2016-2017 academic year. As an intern on my team for sales and marketing, she stood out to me immediately as a creative, laser-focused, and driven young professional woman. Throughout the year, McKenzie displayed her ability and willingness to go the extra mile to get a job or project done. She frequently brought new ideas to the table, and has consistently helped United Apparel grow into a stronger organization. She would be a wonderful addition to any marketing or sales team that is looking for an “it” factor to help them reach the next level."

From Maxine Grant

Former Store Manager at Joie Madison Avenue

"I had the privilege of working with McKenzie Harvey for almost 1 year. I was the Store Manager of a contemporary fashion brand on Madison Avenue. McKenzie did not have much experience in a boutique setting, but, I hired her as a Sales Associate because she won me over in her interview! McKenzie immediately demonstrated that she is adaptable, possesses a strong work ethic, and was eager to learn and grow. But, her love of fashion was really what drove her to be the best. She came to work each day, ready to be a true brand ambassador; while showcasing her own fun, personal style. She helped our clients become their optimal, stylish selves by determining their needs; and built strong relationships based on trust and consistency. McKenzie dedicated her time to educating herself more about fashion and business, while also exceeding my expectations for her as a Sales Associate. To say it was a pleasure working with McKenzie would be an understatement!"

 
 
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